Welcome to the world of Marketing and Entrepreneurship at Gateway STEM High School. This class is designed to give you, the student, a foundational understanding of the principles of marketing. Class content will help prepare you for further studies in the field of marketing. Use the digital textbook and other materials to become more familiar with what marketing is, how marketing influences business decisions and consumer actions, and how to use principles of marketing to present yourself as you build a professional profile. This class is only an introductory level course and is one semester in length. At the end of the semester, students will get an opportunity to express interest in joining the Entrepreneurship Program at Gateway STEM.