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    Classes: Intro to Marketing, Sports and Entertainment Marketing, Social Digital Media

    Instructor:  Mia DeGreeff

    Required text: Mod Marketing (online) & Simternships

     

    Startup guides Stukent Course Start-up Guides : Stukent

    Introduction

    Welcome!

    The mission of the Career and Technical Education Division is to provide quality educational services for preschool to grade 12 students and adults through academic, personal, career and technical opportunities that enhance the workforce and economic development potential of the St. Louis Region.  


    This class is designed to give you a foundational understanding of the principles of marketing. Class content will help prepare you for further studies in the field of marketing. Use the digital textbook and other materials to become more familiar with what marketing is, how marketing influences business decisions and consumer actions, and how to use principles of marketing to present yourself as you build a professional profile.

    Topics covered in this class include the following:

     

    Principles of marketing                 Branding                

    Ethics                                          Product, Promotion, Place, Price
    Research                                     Digital marketing
    Targeting / segmentation              Social media marketing

    Consumer behavior                      A marketing plan
    Positioning                                   Personal branding

    Sports/entertainment

    Class Structure / Assignments

    A digital textbook is used for this course. You will need to get access information from your teacher in order to access the book and other class material.  Access to the textbook and many of the class resources is available through the Edify platform.

    Class will include work for you to finish alone as well as activities and assignments that will involve you working with a partner or in groups.

     

    For this class, you will be assigned chapters to read and assignments to complete, including in-class activities, work in and out of class, chapter quizzes, and a final test.

     

    Resources

    Through the Edify platform you will have access — in addition to the textbook chapters — to chapter lecture slides, directions for assignments, Expert Session videos by professionals, chapter quizzes, and the final test.   

     

    CLASSROOM PROCEDURES

    1. Beginning of Class: Be punctual!  Have your materials ready (book, laptop, pencil/pen and writing materials available).
    2. Stay engaged and work on activities and assignments. Use your time wisely.
    1. Cell phones will not be used in class
    2. Minga will be used for hall passes, praise and guidance
    3. Upon the end of class, please clean up your materials, throw away garbage and put desk, chair and computer items back in their rightful area.

     

    STUDENT DAILY CLASS ROUTINE 90 minutes

    1.  Do Now:  first ten minutes, students answer 1-3 questions

    Pen-to-paper or digital task.

    1.  New Material: 20-25 minutes, makes connections to background knowledge.

    Writes down the lesson’s key points.

    Engages in academic discourse.

    Is prepared to learn.

    1.  Gradual Release: 20-25 minutes

    Actively completing a task with some teacher support.

    Shows understanding of vocabulary.

    Explains their thinking and justifies solutions to problem.

    Follows expectations for engagement.

    Implements feedback during the practice.

    Success criteria is being used to self-monitor progress.

    1.  Practice: 20-25 minutes

    Completes independent practice assignment.

    Uses vocabulary to explain the skill.

    Refers to success criteria when reflecting on their progress.

    If in group work, each student has a role and is

    contributing to the group assignment.

    1.  Exit Slip:  Last 10 minutes

    Completes the exit slip without any support.

    Follows an end of class routine.

     

     CLASSROOM EXPECTATIONS

    1.  Follow Teams for Do Nows, Lessons, Assignments

    2.  Follow ALL school policies and expectations, please read the Saint Louis Public School Handbook.

          Specifically: no cell phones

    3.  Students are expected to be respectful of all class members (including students, teachers, other staff, administrators, and guests) and of all school property (including desks, chairs, walls, books, flooring, and any equipment or electronics).

    4.  Students are expected to complete all work and take all tests on designated dates.

    For excused absences: It is the student’s responsibility to get their make-up work and schedule make-up tests outside of class time (before/after school, advisory). Missed work must be made up within a week after returning to school for full credit. Any work due on the missed day(s) must be turned in the day you return to school.

    Make-Up Policy

    Some assignments, quizzes and tests may be resubmitted to demonstrate proficiency.  If a student completes assignment/exit ticket/quiz/test/mid-term/or final late, they are required to contact Ms. DeGreeff by email advising her of what assignment was done. If the student does not advise Ms. DeGreeff of the make-up work, the student can miss credit for the assignment since the online curriculum we use for class does not alert the instructor of late assignments completed.

    Retesting

    Students can retake any test regardless of their grade once the grade has been provided.  Students have two weeks from the original test date to retest their test. 

    Late Work Policy

    Partial credit of 50% will be given for assignments turned in after two weeks of the due date; but the teacher will use a sliding curve on all late assignments between the due date and two-week period. All exit tickets are due prior to class ending.

    Cell Phone Usage/Devices

    Please turn in your cell phones upon arrival at school, failure to do so will involve administration and parents.  

    CONTACT INFORMATION

    I am always available to help students with questions on their work before, during (student personal time in class) and sometimes after school.  Parents/guardians may contact me with questions and to get updates on their Student’s academic progress. You can contact me in several ways:

     Phone Number: 314-367-9222 ext. 44235

     Email Address: mia.degreeff@slps.org

     Office Hours: 

    GRADING

    Following is a breakdown of how coursework will be accounted for your overall grade.

    Chapter reading: 10%
    Assignments: 35%

    Worksheets: 15%
    Quizzes: 10%

    Simulation: 20%
    Final test:
    10%

    Grades for the class will follow this scale:

    A        100-90%

    B        89-80%

    C        70-79%

    D        60-69%

    F        0-59%          

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    MOD MARKETING

    All Marketing classes (Intro to Marketing, Sports & Entertainment and Social Media) will follow this calendar.  Simternships are specific to each individual course.

    Tentative Calendar

     

    Aug 21-Sept 6

    Class 1 

    Introduction to the course

    Class 2

    Marketing / Class materials

    Marketing overview; register for textbook and simulation

    Class 3

    Introduction to Marketing

    Chapter 1

    Class 4

    Introduction to Marketing

    Chapter 1

     

    Sept 9-Sept 27

    Class 5

    Ethics

    Chapter 2

    Class 6

    Ethics

    Chapter 2

     

    Sept. 30-Oct 18

    Class 7

    Research

    Chapter 3

    Class 8

    Research

    Chapter 3

     

    Oct. 21-Nov. 8

    Class 9

    Targeting / Segmentation

    Chapter 4

    Class 10

    Targeting / Segmentation

    Chapter 4

     

    Nov. 11-Dec. 6

    Class 11

    Consumer Behavior

    Chapter 5

    Class 12

    Consumer Behavior

    Chapter 5

     

    Finals

     

    Jan.6-Jan. 24

    Class 13

    Positioning

    Chapter 6

    Class 14

    Positioning

    Chapter 6

     

    Jan. 27-Feb. 14

    Class 15

    Branding

    Chapter 7

    Class 16

    Branding

    Chapter 7

     

    Feb. 17-March 7

    Class 17

    Product

    Chapter 8

    Class 18

    Product

    Chapter 8

     

    March 10-Apr. 5

    Class 19

    Promotion

    Chapter 9

     

    Apr.8-Apr. 26

    Class 20

    Promotion

    Chapter 9

     

    Apr. 29- May 17

    Class 21

    Promotion

    Chapter 9

     

    Finals